Icelandair’s corporate strategy provides a compass for the entire organization today and for the future.

The vision of bringing the spirit of Iceland to the world and the mission of offering smooth and enjoyable journeys to, from, via and within Iceland, our hub and home, are supported by strategic initiatives that are fundamental in strengthening the Company’s operations going forward.

The core values of passion, simplicity and responsibility represent a guiding light for all the Company’s activities and decisions.