Our key stakeholders are our customers, employees, shareholders, business partners and suppliers, the tourism industry, NGOs and business associations, government and regulators. For reviewing which topics are the most relevant and material in terms of sustainability for Icelandair we strive to have a continuous engagement with our internal and external stakeholders. This engagement has raised our awareness of trends in society and helped identify the Company’s impact on society and the environment.

Icelandair has performed a materiality analysis to identify its key economic, environmental and social impacts. As a background for the materiality analysis, the Company worked with an industry benchmark, a trend analysis, a sustainability risk assessment and a mapping of its significant positive and negative impact on the Sustainable Development Goals, as well as the results of its stakeholder engagement. A wider team from across the Company then validated the most material topics for the Company.

Icelandair's sustainability strategy is closely aligned with four of the SDGs. The four key goals that were chosen represent areas where the Company concluded that it can have a significant impact and create shared value.

SDG #5 Gender Equality: with a focus on the gender ratio at the management level, among pilots, cabin crew and maintenance roles to work towards a more equal gender representation.

SDG #8 Decent Work and Economic Growth: with a focus on promoting policies to support job creation and growing enterprises, as the leading airline and an important employer, and to promote beneficial and sustainable tourism.

SDG #12 Responsible Production and Consumption: with a focus on our operation to promote sustainable procurement practices, and substantially reduce waste generation.

SDG #13 Climate Action: with a focus on our flight operations and ground vehicles to ensure that the Company does all it can to limit its climate impact.