The integration of Icelandair and its domestic airline, Air Iceland Connect, was completed in the first quarter of the year with the objective of simplifying and streamlining the Group’s operations. The first domestic flight under the Icelandair brand took place on 16 March 2021.
The aim of the companies' integration was to ensure the sustainable future of Icelandair's domestic flight service as well as flights in the West Nordic market areas, and at the same time strengthen and simplify the Company's operations as a whole. With one strong brand, a simplified booking process, and integrated distribution channels, Icelandair is able to offer a comprehensive range of products and services to all the Company's destinations, domestic and international, in one place, improving its service offering and customer experience.
Domestic destinations in Iceland are now more visible on Icelandair's website through one search, one ticket, and a connection to the route network in Europe and North America. The connection to the Icelandair brand will elevate domestic destinations internationally as the Icelandair brand is well known in the Company's key markets after decades of development and investment in sales and marketing.